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[Bestseller] Marketing Analytics for Retail Business Management – 100% Free

Coupon Added/Updated On July 19, 2020
Marketing Analytics for Retail Business Management – 100% Free

📖 COURSE OVERVIEW:

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

 

👨‍🏫 COURSE AUTHOR(S):

Start-Tech Academy

 

📚 COURSE REQUIREMENTS:

  • ✑ You will need a PC with any version of Excel installed in it
  • ✑ Basic understanding of Excel operations like opening, closing and saving a file

 

🤓 WHAT YOU WILL LEARN:

  • ✑ Become proficient in using powerful tools such as excel solver to create forecasting models
  • ✑ Learn how to estimate the trend and seasonal aspects of sales
  • ✑ Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
  • ✑ Understand how to interpret the result of Linear Regression model and translate them into actionable insight
  • ✑ Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
  • ✑ Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • ✑ Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
  • ✑ Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • ✑ Incorporate the impact of discount rate and retention rate to calculate customer value

 

👥 COURSE AUDIENCE:

  • ✑ Anyone curious to learn the analytics behind most popular marketing startegies

 

🎁 COURSE INCENTIVES:

🏅 Certificate of Completion
📹 11 hours video-content
📅 Full lifetime access to the course

 

💰 COURSE PRICE: $0 $104.99

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